About Us

Our Story

he founder of Waka Waka Moo observed that there was a lot of international children's entertainment being shown on local television broadcasting channels but no locally generated content. He also wondered why there wasn't any information about Namibian landmarks that Namibian children could relate to, as he noticed no Namibian content being produced for children. His sister advised him that if he wanted things to change, he should do it himself. Waka Waka Moo was inspired by the famous Mahatma Gandhi quote "Be the change you want to see in the world".

What does Waka Waka Moo mean?
The word Waka in its self means various things in different African countries. For example in West Africa it means continue. In East Africa it means go on and it can also mean celebration, in this sense we are using the word Waka to give it many meanings. We are redefining it ourselves. We are giving it the meaning of a universal chant, a universal word that can be put at the front of anything but it is positive in all aspects.

Waka Waka Moo in 60 words or less

Waka Waka Moo is specifically a brand for children with a base in Namibia. It addresses the question of having a brand that speaks to children in their ethnic languages which is also known as the language of the heart.
It’s an animated cartoon TV show; it incorporates hand puppetry as well as mascots into 25 minute episodes. Everything is produced from scratch, from the songs to the stories and it also relates to various countries as it talks about real life heroes and we also create our own fictional heroes that children can relate to. The show also creates content for an international audience.

Why a Brand Strategy?

It’s very important that Waka Waka Moo becomes a universal language. It is a made-up world but it needs to be something that if someone hears the Waka Moo song or sees the letters, or they see the characters they’ll automatically know what Waka Waka Moo is. The main objective is to make sure the content produced is recognisable, consistent, educational, entertaining and it should reach children at large.

BRAND BOOK